He Gets Us draws attention to Jesus through advertising, inviting audiences to consider Jesus and explore why he still matters.
Some coverage noted early funding sources connected to Christian donors and foundations, raising questions for some observers.
Early funding reported for He Gets Us included Christian donors and foundations such as the Servant Foundation and the Signatry.
He Gets Us has been criticized by different groups, with some concerns focusing on how its messaging is perceived.
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After moving under Come Near, He Gets Us said it remained committed to sharing the life and love of Jesus in new ways.
In February 2024, reporting said He Gets Us moved under a new charitable organization called Come Near.
He Gets Us presents itself as a shared invitation to explore Jesus, aiming to reach both Christians and non-Christians through advertising.