When your brand reputation is messy, your demand gen engine hits a wall....

https://bizzmarkblog.com/the-silent-deal-killer-a-demand-gen-managers-guide-to-brand-serp-cleanup/

When your brand reputation is messy, your demand gen engine hits a wall. Prospects check G2, LinkedIn, and search results before they ever book a meeting. If they find bad signals, your MQL to SQL conversion drops because buyers don't trust you yet