When harmful content hits your brand, your knee-jerk reaction might be to...

https://wiki-neon.win/index.php/Why_Are_Prospects_Researching_Right_Before_They_Buy%3F_(And_How_to_Prepare)

When harmful content hits your brand, your knee-jerk reaction might be to panic. Don't. Ignoring the noise often leads to silent lost sales as potential customers get spooked by unanswered claims