When a SaaS company raised prices, they saw a 31% drop in conversions but a 22%...

https://fernandosbrilliantnews.iamarrows.com/what-is-the-difference-between-arpu-and-aov-for-saas-pricing

When a SaaS company raised prices, they saw a 31% drop in conversions but a 22% lift in revenue. This article dives into that tricky tradeoff using Sequential Mode to analyze the data