What’s a realistic SEO KPI set for a Denver service business?

https://www.stealth-bookmark.win/google-ads-plus-seo-how-do-you-prevent-paying-twice-for-the-same-lead

well, Most Denver business owners spend 15 years building their reputation only to lose ground by chasing vanity metrics that don't pay the bills. I’ve seen this pattern repeat since I started working in the Colorado market back in 2009