We’re hardwired to crave the unknown. Apps use structured uncertainty to hack...

https://varimail.com/articles/the-architecture-of-the-itch-how-apps-engineer-the-feedback-loop/

We’re hardwired to crave the unknown. Apps use structured uncertainty to hack that instinct, creating immediate feedback loops that anchor the attention economy. It isn't luck keeping you scrolling. It is a design choice meant to keep us hooked.