Traditional rank tracking is obsolete because search isn't just blue links...

https://telegra.ph/What-Founders-Need-to-Ask-When-Hiring-an-SEO-Agency-for-the-AI-Search-Era-05-04

Traditional rank tracking is obsolete because search isn't just blue links anymore. With AI Overviews causing a 30% drop in click-through rates across European markets, focusing on positions is a vanity metric