Traditional rank tracking is obsolete because search isn't just blue links...

https://wiki-byte.win/index.php/The_Death_of_the_SERP:_Redefining_Search_Visibility_in_the_AI_Era

Traditional rank tracking is obsolete because search isn't just blue links anymore. With AI Overviews causing a 30% drop in click-through rates across European markets, focusing on positions is a vanity metric