To get more from Google Ads, agree on goals first. Set up tracking before spend...

https://uniform-wiki.win/index.php/Is_More_Traffic_Ever_a_Good_Goal_for_Google_Ads%3F

To get more from Google Ads, agree on goals first. Set up tracking before spend grows. Check if leads are good, not just many. Test one change at a time, keep notes, and use the results to choose the next step with your agency together.