SEO retainers are a treadmill that caps your margins at 30 percent. When you...

https://dibz.me/blog/why-a-handful-of-european-seo-agencies-stopped-being-agencies-and-1138

SEO retainers are a treadmill that caps your margins at 30 percent. When you treat your agency like a lab and build software from your internal workflows, those margins jump to 70 percent. Stop selling labor and start building assets.