Rank tracking is now a vanity metric. In Europe, we’re seeing a 30% drop in...

https://www.nav-bookmarks.win/rank-tracking-is-dead-the-serp-is-fundamentally-shifting-ai-overviews-are

Rank tracking is now a vanity metric. In Europe, we’re seeing a 30% drop in click-through rates as AI Overviews trigger more zero-click searches. Old-school reporting is dead