Rank tracking is a vanity metric in the age of AI. We are seeing a 30% drop in...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Rank tracking is a vanity metric in the age of AI. We are seeing a 30% drop in organic CTR across EU markets as AI Overviews dominate search results. Modern enterprise SEO must pivot to AI visibility