Personalization is no longer a bonus—it’s expected. Whether it's streaming...

https://harperscoolthoughts.inkharbory.com/posts/why-do-platforms-invest-so-much-in-personalization-technology

Personalization is no longer a bonus—it’s expected. Whether it's streaming services suggesting your next binge, retail sites tailoring product picks, or fitness apps adjusting workouts just for you, digital experiences are getting smarter