People have stopped being patient. We used to put up with clunky checkout...

https://yenkee-wiki.win/index.php/Why_Your_Inbox_Is_Dying_and_Personalized_Notifications_Are_Taking_Over

People have stopped being patient. We used to put up with clunky checkout forms, but today, if an app takes more than three taps to get what we need, we’re out. The baseline has shifted