Our patience for friction is gone. We expect fast loading and smart...

https://mill-wiki.win/index.php/The_Friction_of_Fragmented_Lives:_Why_%E2%80%98Seamless%E2%80%99_Isn%E2%80%99t_Just_a_Buzzword

Our patience for friction is gone. We expect fast loading and smart personalization because time is limited. If an app doesn’t know what we want the second it opens, we’ve already moved on. Seamless access is the baseline for entertainment now