Most SEO agencies hit a ceiling because retainers keep margins stuck around 30...

https://telegra.ph/The-Math-Behind-the-Service-Which-Enterprise-Clients-Does-Four-Dots-Actually-Serve-05-04

Most SEO agencies hit a ceiling because retainers keep margins stuck around 30 percent. Treat your agency like a lab to turn your internal scripts into SaaS products with 70 percent plus margins. Stop trading time for money and start building value.