Inaccurate directory listings act like a broken compass for your customers and...

https://www.jasminedirectory.com/blog/how-to-manage-your-business-directory-and-citation-reputation-for-maximum-local-visibility/

Inaccurate directory listings act like a broken compass for your customers and Google. When your NAP—name, address, and phone number—differs across the web, search engines lose confidence in your location data and push you down in rankings