How a National Retailer’s Campaign Simulator Underestimated Coupon Redemption by 130%

https://xn--se-wra.com/blog/replace-rigid-coupon-engines-a-step-by-step-guide-for-technical-decision-makers-at-retail-10428

Campaign simulators are sold as precision instruments: plug in coupon face value, distribution count, and expected foot traffic, and the model spits out redemption rates and ROI