How a 120-Employee SaaS Company Rewrote Its SEO Playbook with ChatGPT in 2024

https://stateofseo.com/is-ignoring-ai-citations-holding-you-back-from-your-goals/

How BrightScale's Marketing Team Decided to Test ChatGPT Across 12 Campaigns In January 2024 BrightScale, a 120-employee B2B SaaS company, had 18 people in marketing, a dedicated SEO manager, and a content backlog that had grown to 64