Discontinued Rolex models often trade above retail because collectors prize...

https://marketrealist.com/retail-and-wholesale/why-some-discontinued-rolex-watches-are-now-worth-more-than-they-cost-new/

Discontinued Rolex models often trade above retail because collectors prize their rarity, pushing demand higher than current store prices. Insurance appraisals aren’t resale values—they’re replacement estimates that don’t reflect actual market activity