digital marketing

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Digital marketing is basically how businesses reach people where they spend a lot of time online. It mixes things like social media content, email newsletters, search ads, and even blogs to connect with potential customers in a pretty direct way. Instead of a general TV spot, a company can show a specific ad to someone who might actually want their product, like targeting coffee lovers with a new roast. It's all about using data and trends to make sure the right message finds the right person a…