Dark data is the information companies collect but never use—between 60% and...

https://www.logo-bookmarks.win/dark-data-is-all-the-information-companies-store-but-never-use-around-55-of-it

Dark data is the information companies collect but never use—between 60% and 80% of stored data sits inactive. This unused data quietly racks up costs and adds risk, especially when AI pulls from noisy or irrelevant files