cross-cultural marketing 2

https://wiki-club.win/index.php/The_Psychology_of_Marketing_Strategy_Alignment_Across_Cultures

Cross-cultural marketing is about understanding how different cultural values, symbols, and communication styles affect the way people perceive a brand or product. Instead of just translating ads, it means researching local customs, humor, and taboos to avoid awkward missteps. For example, a successful campaign in one country might rely on collectivist themes that emphasize community, while the same product in another market might need to highlight individual benefits. It’s a balancing act of b…