Conversational search engines pull from deep archives, often resurfacing old...

https://www.intelligenthq.com/erase-com-explains-why-conversational-search-makes-reputation-management-harder-and-how-to-fix-it/

Conversational search engines pull from deep archives, often resurfacing old negative content that once stayed buried on page ten. To protect your professional standing, you must shift your focus toward active narrative control