A winning streak can inflate the price, turning a good team matchup into a less...

https://www.bookmark-step.win/a-winning-streak-can-inflate-the-price-turning-a-good-team-matchup-into-a-less

A winning streak can inflate the price, turning a good team matchup into a less attractive bet. For example, a +130 opener on a solid side might shift to -140 as momentum builds. The smart move is spotting when value slips away despite strong form.